Editorial Methodology

Last review: 06/10/2026

This page explains, without ambiguity, how Wasema chooses what to cover, how it analyzes products, how it makes money, and what it rejects. If something is unclear or you think we have made a mistake, contact us directly.

1. How we choose what to cover

Before writing a single word about a product, we verify that there is real demand. We monitor European consumer searches to identify what products people look for before buying, not what products manufacturers we cover want.

We cover a product when at least one of these criteria is met:

• There is a sustained monthly search volume indicating real purchase intent.
• It is a high-demand seasonal product (summer, Christmas, back to school) with a predictable purchase cycle.
• A reader requests it through the form and the demand is verifiable.
• It appears as an emerging trend with purchase potential, not as a viral curiosity without conversion.

We do not publish about products that do not have sufficient verifiable purchase interest, even if the manufacturer considers them "innovative" or pays for their promotion.

2. How we analyze each product

Each analysis is built in several layers:

1. Verified technical specifications. We cross-check specifications with verified product databases and public manufacturer documentation. If a specification cannot be verified with external sources, we do not publish it as an exact data point — we state it explicitly.
2. Real‑time prices from Amazon. Prices are obtained directly from Amazon at the time of the query. We never set them manually: an outdated price is an inadvertent lie.
3. Editorial review with AI + human judgment. The writing is assisted by artificial intelligence (transparency requirement: EU AI Regulation, Art. 52). AI allows us to cover more categories and languages with the depth a small team could not otherwise achieve. The editorial criteria — what to include, what to emphasize, what to warn about — are supervised by us.
4. Automatic compliance gate. Before publication, each article goes through an automatic check that verifies: visible affiliate disclosure, absence of unverified numeric claims, minimum analysis depth, and language consistency with the target market. Articles that fail these checks remain in draft until manual review.

We do not accept product information directly from manufacturers or distributors without cross‑checking it with independent sources. This prevents commercial interests from altering the data we publish.

3. How we make money — and what that means for you

Wasema makes money exclusively through affiliate commissions. When you click a product link and make a purchase, we receive a small commission at no additional cost to you. The price you pay is exactly the same as if you had gone directly to Amazon.

We are Amazon Associates and participate in the Amazon Europe Affiliate Program. All affiliate links are visibly marked in each article.

What this does not mean: commissions do not influence the order in which products appear or whether we recommend them. If an expensive product has worse specifications than a cheaper one, we say so. If the winner of the comparison has a 3 % commission and the last has 5 %, the order does not change because of that.

4. What we reject

These practices are explicitly prohibited at Wasema, with no exceptions:

• Paid reviews. We do not accept payments from manufacturers to publish positive analyses.
• Purchased rankings. No product can buy its position in our comparisons.
• Artificial urgency. Phrases like "Only 2 left!" or "Offer ends today" without real data to back them up are prohibited.
• Unverifiable specifications. We do not publish exact data that we could not verify with external sources.
• Invented products. If we cannot find enough data on a specific model, the article becomes a buying‑criteria guide, not a comparison of specific models.
• Unidentified sponsored content. If we ever publish sponsored content (we do not do this today), it will be clearly marked.

5. Updates and corrections

Articles are reviewed when:

• A product is discontinued or replaced by an improved version.
• A relevant alternative appears that changes the recommendation.
• A reader identifies a factual error and reports it.
• The price or specifications have changed significantly.

The review date appears on each article. If you see an article that has not been updated in over six months in a rapidly evolving category, it is legitimate to question it.

If you detect a factual error, email us at [email protected] with the article title and the correct information. We respond within a maximum of 7 business days and publish the correction with a visible note in the article.

See also: About Wasema · Privacy Policy